Alden Projects™: NY Art Book Fair Booth M01

























Alden Projects™ presents
Andy Warhol: The Art of Publicity

Alden Projects™ presents at the NY Art Book Fair 2012 (Booth M01) an installation of vintage photographs and rare ephemera by or about Warhol and his collaborators from the 1960s. This project includes: Factory photographs by Nat Finkelstein, publicity photos by Scavulo (and others) of early Warhol superstars of Tally Brown, Viva and others; flyers for Warhol films (including My Hustler and Beautiful 2 screened at the site of The Boston Tea Party in 1967); rarely seen exhibition posters from Germany, and even Warhol’s “Artcash” - a rare and little known currency of “Ones” that the artist designed in 1971 for Experiments in Art and Technology. 

Additionally, Alden Projects™ brings: important artist’s books by Marcel Broodthaers, Gordon Matta-Clark, Ed Ruscha and a photographic multiple by Robert Smithson; consequential press releases from the early 1980s (Metro Pictures); a flyer by Alan Suicide; Jean-Michel Basquiat’s first and most elusive catalogue. Also available for critical consideration and purchase: a recent book-object by David Kennedy-Cutler published by Alden Projects™ in an edition of ten (and containing a unique drawing) and the latest zines by Jocko Weyland.

Alden Projects™: “Where Art’s Publicity Apparatus Is Always Considered…and Always for Sale!”™


NY Art Book Fair 2012
Preview: Thursday, September 27, 6–9 pm
Friday, September 28, 12–7 pm
Saturday, September 29, 11 am–9 pm
Sunday, September 30, 11 am–7 pm

MoMA PS1
22-25 Jackson Avenue at 46th Avenue
Long Island City, NY

The NY Art Book Fair is free and open to the public.