**SPECIAL TO ALDEN PROJECTS™ FOR THE NY ART BOOK FAIR 2012**
ANDY WARHOL’S ARTCA$H
ANDY WARHOL’S ARTCA$H
Alden Projects™ offers a
stack of 50 examples of rare ephemera by Andy Warhol: Artcash “Ones”
— an art
currency created by the artist in 1971. All are in mint condition and with a
provenance tracing back to the estate of the original publisher.
Andy Warhol created his
own currency: “Artcash” for Experiments in Art and Technology’s (E.A.T.)
benefit — “a private casino party at Automation House, New York on December 3-4,
1971. “In addition to the Andy Warhol ones,” the 1971 invitation declares,
“five artists have designed currency exclusively for this bash: Robert Whitman
$3, Robert Rauschenberg $12, Tom Gormley $24, Red Grooms $51 and Marisol $88.”
Printed by the American Banknote Company — then also the printer for the United
States Treasury — Artcash even employs the same paper used for printing United
States’ currency (but sans the government’s anti-counterfeit threads)! Tickets
to the event were $25 per person, so one ticket could yield two Rauschenberg’s
($12 each) and a Warhol ($1) or one Gormley ($24) and one Warhol ($1) which
would be sent through the mail. “ARTCASH in the amount of your donation will be
sent to you with admission tickets to start you off on your quest for fame,
glory and fun. (…) You can hoard ARTCASH, use it at the casino party, or trade
it for art and other prizes.” The casino benefit was held “for the benefit of
the Community Television Center and the Artist’s Television Project at
Automation House.” Warhol’s “Artcash” is the currency of art itself and
collecting, too. More than just a token of the thing Warhol arguably loved
most, dollar bills and dollar signs were also the subject of his early and late
art. The essence of Pop, Warhol’s ephemera continues to arrive before
tomorrow’s parties. Get yours before they are gone. Rare and only from Alden
Projects™!
Founder, Billy Klüver
characterized Experiments in Art and Technology (E.A.T.)’s original purpose in
1967 as follows:
“We
have established a foundation, Experiments in Art and Technology, with the
purpose of bringing the artists and engineers together and to convince industry
that they must open their doors to the artists [...] The ultimate purpose of
E.A.T. will be to act as a transducer between the artist and industry, to
protect the artist from industry, and the industry from the artist, to
translate the artist’s dreams into realistic technical projects.”
Warhol’s dream in
1971? Artcash “Ones” for Art &
Technology! Also available framed.
© Todd Alden 2012 Enquire
